The Golden Circle is a concept formulated by leadership coach and thought leader Simon Sinek. It discusses the importance for businesses to start everything they do with the WHY, and not the WHAT or HOW. 

This ebook attempts to apply the same lens to B2B marketing. It explores how the idea can be applied to various facets of B2B marketing including content, ads, email, PR, etc. You will get to learn this with real examples of how the concept is applied to all these areas.