Storytelling in B2B is a creative endeavor. However, it is possible to give a structure to it so that storytelling becomes a repeatable process. The AEIOU Extra E framework discussed in the ebook helps you achieve that. 

The framework focuses on leveraging various facets of human communication to tell stories that stick. The ebook discusses the framework in detail with examples of inspiring marketing campaigns from some of the best marketers and businesses in the world.