A one-size-fits-all approach never works in B2B marketing. You need to have a different approach to promoting your solutions to a specific region vs. marketing them globally. 

This ebook discusses the concepts of localization and globalization in the context of B2B marketing. While the former explores tactics to market your solutions to specific regions, the latter is about launching and promoting them globally.  From ads to SEO and email marketing, there is a wide variety of marketing tactics covered in the ebook.