Marketing Partner for High growth B2B Companies
Reach new heights with our marketing strategies that drive customer acquisition and brand loyalty.
15+
customers
across 5+
industries
Accelerate traffic & sales
Through innovative marketing strategies
Our Services
We Solve
The Biggest
Marketing Problems
Whether it’s reaching the right audience or improving brand awareness, we can help you.
Content marketing
Create content your ideal customers would love to read, share, and talk about.
SEO
Make your website search engines’ best friend and climb to the top in search results.
Video marketing
Educate and entertain your customers using videos that speak their language
Email marketing
Make emails a revenue generating machine by adopting industry best practices.
LinkedIn organic marketing
Publish thought-provoking content on LinkedIn to stay top of the mind of your ICP.
Graphic design
Create stunning designs that convey the value proposition of your solutions.
Performance marketing
Use Google and LinkedIn ads to attract, engage, and convert your dream customers.
Website management
Design, develop, and maintain websites that act as the true face of your business.
Our Services
We Solve
The Biggest
Marketing Problems
Whether it’s reaching the right audience or improving brand awareness, we can help you.
Create content your ideal customers would love to read, share, and talk about.
Make your website search engines’ best friend and climb to the top in search results.
Educate and entertain your customers using videos that speak their language
Make emails a revenue generating machine by adopting industry best practices.
Publish thought-provoking content on LinkedIn to stay top of the mind of your ICP.
Create stunning designs that convey the value proposition of your solutions.
Use Google and LinkedIn ads to attract, engage, and convert your dream customers.
Design, develop, and maintain websites that act as the true face of your business.
Our Customers
What our customers say about us
Our Approach
Business
analysis
We analyze your industry, solutions, and competitors using our proprietary business analysis framework.
Marketing
audit
We analyze your marketing channels and initiatives to identify white spaces and improvement opportunities.
Custom
marketing plan
Based on the findings from the analysis, we give you suggestions and a plan on how to improve marketing effectiveness.
Capability
presentation
We tell you how we can make a difference to your marketing engine
Engagement
model
You tell us where you need our help the most. We discuss the pricing and close the deal.
Report
and refine
You will get to consistently measure the results, and refine the approach as we continue working together.
Our key differentiators
We help you execute marketing activities that matter
With a fresh approach to marketing services, we aim to disrupt the age-old agency model with these 6 differentiators:
Transparency
We tell you exactly what outcomes to expect from our efforts.
IPs, tools, & accelerators
No hiding. Get access to all our tips, tactics, templates, and frameworks.
Holistic business outlook
We help you implement marketing activities that align with business goals
Custom engagement models
Avail the services you want, and not what we want to sell.
Custom engagement models
Avail the services you want, and not what we want to sell.
Integrated marketing approach
Implement marketing by understanding the relation between different channels, campaigns, and tactics.
Training
Equip your team to build and run a world-class marketing engine.
Who do we serve?
Skalegrow in the news
Marketing Insights
Whitepaper
B2B Marketing in the AI Era – How to Adapt
AI is changing the way we operate in every industry, and marketing is no different. In this whitepaper, learn the various applications of AI in marketing – from content generation to email marketing and text-to-speech conversion. Also learn how B2B marketers should adapt and what an AI-led future looks like in marketing.
Blog
Many early-stage companies don’t invest in video marketing because of resource and time constraints. While the sudden developments in mobile camera technology have made video creation easier, things haven’t changed much in the B2B world.
This is because video creation involves multiple steps such as scripting, shooting, adding a voice-over, editing, etc. Moreover, getting someone to deliver content in front of a camera is challenging for various reasons.
AI-based automated video creation can solve all these problems. In this article, we do a deep dive into how artificial intelligence is making waves in the marketing world by automating the process of video creation.
Also read: The Only B2B Video Marketing Strategy You Need
What is automated video generation?
Automated video generation as a term can take different meanings. Broadly speaking, they can be categorized into two:
- Converting long-form content into videos
- Converting a video script into a video where real people deliver the content
Both techniques use artificial intelligence to output the final video. However, there are some major differences. Let us dig into the details now.
1. Converting long-form content into videos
This involves converting something like an article or blog post into a professional-looking video. The tools that can do this analyze the text content you upload to identify the key pointers in it and convert them into ‘slideshow-like’ videos.
To understand this concept better, please have a look at the below video that explains how to use InVideo to convert a blog post into a video.
Some of these tools also have templates specifically for various platforms such as YouTube, Instagram, Facebook, LinkedIn, etc.
While these tools make content repurposing easier, they do have some limitations such as:
- The automated videos you create work best for listicle-type content
- Though they look professional, they are still not as good as the ones you create using a video editing tool like Adobe Premiere or Flexclip.
- And more dangerously, they could sometimes read and interpret the content you upload wrongly, which calls for some manual intervention.
Despite all these, given that these tools have many ready-to-use templates and styles, they are huge time savers, especially if you are not looking to create super high-quality content (quality from a content standpoint, and not the video resolution).
2. Converting a script into a video where real people deliver the content
This is where video creation gets really cool. This type of automated video generation makes the process as easy as it can get, wherein you simply upload a script, and within a click of a button and a few minutes, you have a beautiful video where a real person delivers the content.
These are characters created based on real people from different ethnicities to match your requirements. And you can do this in multiple languages in addition to English such as German, French, Spanish, and even Hindi.
Where it gets even cooler is when you can do this with any person you want – it can be a company employee or an external person of your choice. All you have to do is upload a sample video of the person speaking. The tool makes use of AI to decode the person’s voice and mannerisms and replicates them every time you create a new video with him/her.
Next, let us look at a couple of tools that can do this.
1. Synthesia – video generation tool for businesses
Synthesia helps you automatically create videos with real people in a matter of minutes. You can choose from a predefined set of people, or create a video with your own custom avatar.
Let the below video do the talking as to how cool the tool is:
A tool like this is perfectly suited for explainer videos, tutorials, lessons, personalized video messages, and more. It eliminates the need for having heavy equipment or a video editor to create stunning and professional videos that look ‘human’.
2. Rephrase AI – a new-age video generation tool
The technology behind making this kind of video generation possible is itself new, and so are the companies that offer such solutions. Rephrase AI, similar to Synthesia, is an AI-based video creation platform that can create talking head videos with lightning speed. This tool also offers you the ability to create videos with different characters, languages, speaking tones, etc.
Jump into the video below to see Rephrase AI in action:
A couple of other tools that can automatically create video from a script are HeyGen and Typecast.
Limitations of AI-based video generation platforms
Okay, so we got all excited about this till now. But, what are the limitations of this type of video automation platform?
Here are a few I could identify:
- Though the creators of these tools have done a good job of making the output as natural as possible, they are still a bit far from perfection (this doesn’t make them any less useful though).
- There might be a compliance-related challenge here. First of all, if you are planning to create a custom avatar for any of your employees, make sure you have his/her written consent. You could also think of weaving this into your employment contract to be a bit safer.
- Given that the output from these tools is not perfect, viewers might still identify it as an automatically created video. This could in turn affect your brand value. So if you are a large brand and are cautious about your brand image, you might want to think twice before you onboard a Synthesia or Rephrase AI.
- Last but not least, they tend to be expensive (of course, a tool like this deserves to charge a premium, doesn’t it?
).
Also read: 7 B2B Video Marketing Trends For The Future
Closing words about AI-based video generation
AI-based automated video generation platforms are definitely COOL. They are fun to play with. And for sure they ease the process of video creation significantly. But make sure to evaluate them in terms of cost, utilization, compliance, need, etc, before you onboard an AI-based video creation platform.
Skalegrow – B2B marketing agency
With marketing getting tougher and tougher, every wrong foot you make might hamper your growth. What you need is the right guidance and a helping hand. This is where Skalegrow can make a sea of difference.
Skalegrow helps IT, tech, SaaS, and embedded systems companies leverage new-age marketing tactics to grow their business. Check out the below intro video to learn more about what Skalegrow brings to the table:
We are already helping some of our clients generate leads and improve brand awareness using innovative marketing techniques. Visit our services page to learn more about how we can help. You could also write to us at info@skalegrow.com.
About the author
Naseef KPO is the Founder and CEO of Skalegrow. He comes with rich experience across multiple areas of B2B marketing including content marketing, demand generation, SEO, account-based marketing, marketing analytics, revenue attribution, marketing technology, etc. He writes thought-provoking and relevant articles on The Skalegrow Blog and his weekly LinkedIn newsletter Elevate Your Marketing.
Prior to starting Skalegrow, Naseef led large marketing teams in multi-million dollar B2B organizations where he made significant contributions to the topline growth of the business. He has also appeared on numerous podcasts where he shared his thoughts on trending marketing topics such as the application of AI in marketing, startup marketing, ABM, and B2B content marketing, just to name a few. Being the founder of Skalegrow, he is currently focusing on helping its clients stay ahead of their competition by using innovative yet practical marketing tactics.
You can connect with Naseef KPO on LinkedIn.
Video
In this video, Naseef KPO, Founder & CEO of Skalegrow, highlights the common mistakes many make when starting out and provides practical tips to avoid them. By learning from these blunders, you can improve your video content, increase engagement, and build a stronger online presence.
Join us as we dive into the mistakes you should avoid to make your video marketing efforts more successful.
Template
What constitutes a B2B marketing plan? What are the different elements you should include in it? Should you include all the marketing channels or only a select few? Get answers to these questions and ease your process of creating a B2B marketing plan with this easy-to-use template.
Checklist
Winning with email marketing requires a meticulous approach. With so many elements like the subject line, email copy, list quality, etc., getting the right results from your email campaigns is challenging.
This email marketing checklist can be a friendly guide in this regard. From personalizing your email content to warming up your domain and sending frequency, the checklist covers everything you need to design a successful email marketing campaign.
E Book
Unconventional lead generation techniques
Lead generation is challenging. With almost all B2B businesses using the same methods, standing out and grabbing attention has become all the more difficult. That’s why we have created this ebook. It explores 9 unconventional B2B lead generation techniques that will help you become the purple cow in the sea of sameness.
These techniques are aimed at helping you develop a new perspective and inspire you to try something new and exciting when it comes to generating demand and leads for your business.
Webinar
Content Distribution 101 – Find the best B2B marketing channels
Content distribution is as important as content creation in the B2B world. But where should you start? How can you find the best B2B marketing channels for content distribution? What are the different tools you can use for content distribution?
Find answers to these as Naseef KPO takes you through the 9-step content distribution framework in this webinar by Skalegrow. You will learn the step-by-step process of distributing content in addition to exploring a few low-cost content distribution tactics.
your marketing 
new-age tactics?