This article was originally published in the Elevate Your Marketing newsletter and has been repurposed and republished here with the author’s permission. Here is the link to the original article. 

For many of us, what comes to mind when we hear the term ‘artificial intelligence’ is its application in fields like fraud prevention, AI-powered voice assistants, facial recognition, personalized shopping, etc. However, AI has shown its presence in what probably is not seen by many as an area that would be taken over by it, which is marketing.

While AI finds its application in various domains of marketing such as video creation, design, text-to-speech conversion, advertising, etc., the way in which it has changed content writing is more amusing than anything else.

How is AI transforming content generation?

AI-based software tools help to automatically create content for various content types. They make the process of content ideation, structuring, and generation much faster and easier. What previously took several hours to finish can now be done in an hour or even less. Some of the content types you can create using an AI writing assistant are:

• Ad copy (ad headlines, link descriptions, listicles)
• Website copy (call to action, social proof, landing page, headings)
• Blog content (intro, outlines, topic ideas, body, conclusion)
• Email content (thank you email, subject line, follow up email)
• Social media content (carousel posts, hashtags, video descriptions, post captions)
• Sales copy (using various frameworks such as PAS, AIDA, and before-after-bridge)
• Product descriptions

The cool part of AI-based content generation is that for most of the content types, all you need to give is a title and a short description of the content you wish to create, and the tool takes care of the rest.

In addition to creating content from scratch, AI writing assistants also offer certain other tools helpful for content writing. Some of them include

• Bullet point to paragraph converter
• Passive to active voice converter
• Simplifying and rewriting sentences
• Adjective and verb suggestions
• Resume assistance

Some AI writing tools also have the ability to craft branding or business-related content such as value propositions, mission and vision statements, brand voice, etc.

It gets even more interesting when these tools help you write SEO-relevant content such as meta descriptions, blog ideas or topics, and sometimes even long-form content such as a whole blog.

To learn more about the AI writing tools, check out the below article:

Best AI writing tools you should explore in 2023

Can AI writing assistants replace humans?

AI is getting smarter every day. The more data AI and machine learning engines ingest, the better and more accurate they become. However, AI – at least today – cannot replace human creativity and logical thinking. The ability of the human brain to process historical information, and especially adapt to a new situation (or dataset) is far superior to what AI can do.

If you are a content writer, should you be worried?

Due to the fact that the flavor of creativity and context humans can add to content is still not replaceable, you really do not need to panic if you are a content writer (and of course only if you are good at it). However, you can add more value and become a better content writer – and make sure you are not obsolete – by learning to use these tools to save time and improve the richness of your content. As in the case of any other technology, machines and software are best utilized when they complement human actions.

How B2B marketers should respond to the AI revolution?

The AI revolution is here. In addition to content writing, there are many more areas where AI is creating a sea of change. To learn more about these applications and how B2B marketers should adapt, please read the below article: