Content gap analysis or keyword gap analysis is the process of finding keywords your competitors are ranking for but your website is not. This is one of the best methods to discover new keywords to create SEO-optimized content around.

This video covers the step-by-step process of doing content gap analysis using Ahrefs, one of the most popular SEO tools in the market. You will see how to do it on the tool in addition to learning how to choose the right keywords for creating content.