There are many businesses that sell to both businesses as well as end consumers. Examples include job portals like Indeed or two-sided marketplaces like Upwork and Fiverr. These businesses have a demand and supply side, and have to generate interest from both the parties.

In such cases, how do you approach marketing? What are the tactics you should use? Find out in this video as our CEO Naseef KPO shares his thoughts on this with Sonam of Vygr Media.