B2B businesses have to follow a video-first strategy in 2025 and beyond. The more your target audience ‘sees’ you, the more they trust you. But creating and publishing videos alone are not enough. You need to consistently measure their impact by tracking the right metrics.

In this video, learn the KPIs (Key Performance Indicators) you need to measure the assess the success of your video marketing efforts. From impressions to views and click-through rate, there is a wide variety of metrics you need to consider. Listen to Naseef KPO as he shares his thoughts on this with Joseph Jude.