An account based marketing platform is often misunderstood, even by some of the most experienced B2B marketers. Unlike many think, ABM platforms are not a single category of tools that help you do everything related to account based marketing.

In this video, understand what account based marketing platforms really are through definition and examples as Naseef KPO shares his thoughts with Paul Denham of ResearchHQ. He also busts some of the misconceptions around ABM and ABM platforms.